中国烟草审计报告

中国人寿保险股份有限公司

调研报告

调研人员：大太阳全体成员

成员一成员二

成员三成员四

五号六号

保险实务14-1目录

一、公司简介················································································

（一）

（二）

（三）

（四）

（五）企业背景··············································································企业结构··············································································企业荣誉··············································································品牌价值··············································································发展历程··············································································

二、公司的cis战略简介···························································

（一）

（二）

（三）公司的cis战略策划······················································mi企业理念识别——企业之“心”···········································bi企业行为识别——企业之“手”············································

1、

2、

3、

4、

5、企业理念行为化··································································sowt分析法简介·····························································中国人寿保险公司在市场上的swot分析···················历年保费规模·······································································客户服务··············································································

（四）vi企业视觉识别——企业之“脸”···········································

1、

2、中国人寿保险公司logo···················································中国人寿文化······································································

三、企业新闻······························································································

一、公司简介