和其正凉茶质量分析报告

《商品学》质量分析报告专业：

市场营销

目录

1.商品名称··························································12.成分······························································13.品质······························································13.1和其正凉茶简介·················································13.2外观形态·······················································13.3商品的养护方法·················································13.4饮用中注意的事项···············································14.分类体系和商品目录················································15.商品的条形码······················································16.质量标准··························································27.商品检验··························································28.商品包装··························································38.1包装····························································38.2商标寓意························································38.3商标战略························································3

和其正凉茶质量分析报告

1、商品名称：和其正凉茶（草本植物饮料）

2、成分。纯净水，白砂糖，仙草，甘草，鸡蛋花，布渣叶，菊花，金银花，夏枯草。

3、品质：

3.1、和其正凉茶依据民间传统配方，精选草本植物材料，采用现代科学方法精制而成，清火气、养元气、老少皆宜。

3.2外观形态。和其正聪明的采用了“站在巨人肩膀上”的策略，一出手便以行业老大为对标者，用消费者非常熟悉的、与“王老吉”同出一辙的产品包装及设计，火红的包装，寻找的不是与其他产品一样别出心裁的想给消费者“眼前一亮”的感觉，而是反其道行之，让消费者觉得“似曾相识”，同样的红色，同样的黄字，让消费者感觉，去火凉茶都是这个包装。

3.3商品的养护方法。保存于阴凉干燥处，避免阳光直射，避免低温冻结，宜冷藏不宜冷冻，若有沉淀物为植物天然成分，并无品质问题。冷热皆宜，开启后须冷藏并尽快饮用，保质期12个月。