(原稿)产品线业务计划书资料

第一篇：（原稿）产品线业务计划书资料ipd项目文档

herta人脸识别产品线业务计划

导航者集团2015年

1内部文档，注意保密ipd项目文档

目录

1、概述.............................................................................................................................................3

1.1vision，goalsandobjectives

产品线愿景、目标与目的...........................................31.2performance/opportunitygap

表现/机会差距............................................................3

2、战略革新.....................................................................................................................................4

2.1对市场的理解/见解............................................................................................................4

2.1.1环境分析——..........................................................................................................42.1.2competitoranalysis竞争对手分析............................................................42.1.3customeranalysis

客户分析.................................................................62.2businessdesignandsupportrationale业务规划与支持原理..........................................7

2.2.1customerselection

客户选择..............................................................72.2.2valuepropositionsummary价值陈述总结.............................................72.2.3scopeofactivities

活动范围..................................................................72.2.4valuecapture

获取价值...........................................................................82.2.5strategiccontrol